Marketing Apple Intelligence — and the cat steals the show in iPhone 16's new ad iPhone 16’s new ad shows AI editing photos in a few clicks, joining an entourage of ads by other competitors marketing their AI-powered smartphones.
Marketing Asian Paints Revives Its Iconic ‘Har Ghar Kuch Kehta Hai’ Campaign for a New Era Asian Paints revives its iconic ‘Har Ghar Kuch Kehta Hai’ campaign, blending nostalgia with modern marketing to celebrate evolving Indian homes and heartfelt memories.
Marketing The Masterstroke Move: Bank of Baroda Bank’s latest push with Sachin Tendulkar The bank’s marketing shift uses short, relatable ads to show life’s big decisions—from homes to businesses—while Tendulkar’s presence adds trust, warmth & lasting impact.
Marketing AU Bank’s Next Chapter: A Strategic Shift Towards Universal Banking with New Celebrity Faces AU’s shift to Universal Bank, backed by new branding & targeted marketing, positions it for national relevance, stronger customer focus, greater trust & long-term growth.
Marketing KISNA taps Shahid and Mira duo to lead ‘Khushi Ke Har Pal’ Initiative Shahid and Mira Kapoor join as ambassadors for Kisna’s new ‘Khushi Ke Har Pal’ marketing campaign, celebrating everyday moments and personal expression.
Marketing OPPO India Launches Find X9 Series with a New Vision for Everyday Storytelling Oppo's latest marketing campaign spotlights how today’s young creators transform daily moments into compelling stories with new devices for documentary-style content.
Marketing NIVEA Reinvents Everyday Skincare with Hydration-Led Campaign Featuring Rohit Saraf Nivea utilised a viral format of marketing to remind consumers of the importance of long-lasting hydration, with the new Body Milk, which offers 72-hour moisturization.
Marketing Libas Unveils a New Chapter of Festive Fashion with ‘Saj Dhaj Ke’ Season 2 With ‘Saj Dhaj Ke’ Season 2, Libas continues to shape Saj Dhaj Ke as a flagship wedding-season campaign, marketing its foothold in the festive fashion landscape.
Marketing Kora by NM Redefines Groomwear in a Fresh Wedding Spotlight Kora by NM’s latest marketing campaign is more than a fashion drop—it’s a celebration of the new groom who chooses confidence, authenticity, & style for his big moments.
Marketing Dove & Reebok Unite to Celebrate Women Who Rise Again With Reborn in My Kicks, Dove & Reebok deliver more than just a marketing colab—they celebrate the unbreakable spirit of women who transform challenges into gold.
Marketing Prime Video Taps Comedy Trio to Train Srikant Tiwari — With Hilarious Results Prime Video has mastered the art of turning influencer content into full-scale marketing movements with ads filled with humour, fueled with memes, and scaled with fandom.
Business Danube Unveils ‘ShahRukhz by Danube’: A New Icon Rising on Dubai’s Skyline With this launch, Danube Properties sets a new benchmark—merging celebrity legacy, architectural ambition, and Dubai’s business landscape into a single, iconic address.
Business Lens on Lenskart’s FY25 Results —A Financial Deep Dive Lenskart achieved a significant turnaround in FY24, becoming a profitable business due to strong revenue growth and disciplined spending across key sectors.
Business Aamir Khan’s Bold Stand- Prioritizes Audience Love Over OTT Millions Aamir rejects releasing his film 'Sitaare Zameen Par on Over-The-Top (OTT) platforms, and instead launches it on YouTube for Rs. 100. Chooses FANS over Business!
Business Cosmic Birla Group envisions a joint revenue of Rs 8,000 crore by 2030 By 2030, City-based Cosmic Birla Group sights a group turnover of ₹ 8,000 crore, solely on its super-scaling organic growth and inorganic expansion.
Business Amazon Prime Video to add 4–6 minutes of ads per hour of content streaming To boost its business revenue via advertisements, Amazon Prime Video will integrate 4-6 minute ads into its content, marking a major shift for its subscribers.
Business Consequences of Faster Delivery on the Fashion Retail E-Commerce From Myntra to AJIO, quick delivery is rewriting the rules of the fashion retail business, indicating a significant change in consumer expectations nationwide.
Business Reliance and Shein together launch SheinIndia.in to sell India-made clothes in India and globally Shein and Reliance Industries together launched SheinIndia.in which will be selling Shein-branded clothes made in Indian factories in India and international markets.
Business Air India’s CX strategy- A new high in aviation experience Air India's brand-new offering, Vista Verve will run between Delhi and global cities like London and New York, that will prioritise passenger comfort, culinary experience, and convenience.
Business iCubesWire unveils ‘Hyperlocal Influencer Targeting’ across 19,000 Pincodes in India iCubesWire launches Hyperlocal Influencer Targeting, empowering businesses to run precise, pin code-level marketing campaigns across 19,000+ locations in India.
Business Renault to acquire Nissan’s 51% stake in Indian JV The French Renault Group is to acquire the Japanese carmaker Nissan’s 51% stake in their Indian joint venture business, Renault Nissan Automotive India Private Ltd.